I don't think rural people need financial advice or services, what they need is for government to stop imposing stringent HSE and animal welfare legislation on our farmers, and then importing cheap food which has been produced without those rules and regulations. Our home produce is of far superior quality to imports, but people don't buy it because imported stuff is cheaper in the supermarkets. If the farmers thrived so would all the other rural enterprises. Advising folk about money is the last thing rural people need. They need protection from supermarkets who are draining the lifeblood of the rural economy. O and they need broadband too, so that if the rural areas can't produce food at least they could do ICT homeworking and make a living pushing keys.

Thanks for your comment Chris.

Though you don't agree, we believe there is a need to provide financial advice to those people in need in rural areas. In our work we've heard from about increasing demand for personal finance and debt advice from a range of providers, including Citizens Advice and Farm Crisis Network. It's often far more difficult to access advice and support in rural areas. Our Quids In project highlighted and recommended a number of innovative and creative schemes to those funding and developing financial inclusion projects and services, to help ensure that rural people have the opportunity to access support when they need it.