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Our financial inclusion campaign is seeking to create greater awareness of the financial services needs of rural people. Our series of best practice case studies introduces projects helping to assist people to be ‘quids in’ by providing access to financial advice and to financial services.

Rather than being projected as a ‘banker for the poor’, Just Credit Union aims to provide high quality financial services to its county-wide clients.

Based in Shropshire, Just Credit Union became the country’s first county-wide credit union with a strategic business approach.

Embracing technology in a large rural area, Just Credit Union works in partnership to promote financial inclusion through volunteers in community centres, churches and housing associations.